By Chris Jeng, Founder of European Gateway
In sales, activity doesn’t always equal impact. The top performers aren’t just working harder—they’re working smarter. AI tools now give sales leaders and reps real-time visibility into how time is spent and where it actually moves the needle. From tracking calls and emails to surfacing patterns in the pipeline, AI helps teams cut the busywork and double down on what drives results. As Chris Jeng of European Gateway says, ‘Productivity isn’t just about doing more—it’s about doing what matters most.’
Gong: Analyzing Call Patterns and Time Allocation
Gong doesn’t just record calls—it analyzes them to show which reps are spending time on high-value deals versus stuck in unqualified ones. Managers can see talk ratios, follow-up speed, and how aligned reps are with deal stages. It’s like having a live dashboard of where time is being invested—and if it’s paying off.
Clari: Mapping Activity to Pipeline Progress
Clari pulls together activity data—like emails sent, meetings booked, and calls made—and maps it to pipeline movement. It helps leaders see what actions actually contribute to deals progressing. Instead of just tracking inputs, Clari shows what activity is turning into revenue. That way, reps can focus on what works—and cut out what doesn’t.
Salesloft: Optimizing Outreach Cadence and Execution
Salesloft gives visibility into outreach cadences—who’s being contacted, how often, and what’s getting replies. AI suggests tweaks to messaging and timing, helping reps refine their workflows. For managers, it’s a way to ensure reps are consistently executing while still personalizing at scale.
The ROI of AI-Powered Productivity Tracking
Tracking productivity with AI turns sales from a guessing game into a performance engine. Tools like Gong, Clari, and Salesloft help reps focus their time, managers coach with precision, and teams double down on what drives pipeline. As Chris Jeng of European Gateway says, ‘You can’t scale what you can’t see—but with AI, visibility becomes your superpower.’ The result? Higher output, better conversion rates, and more predictable growth.
